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Low retention rates mean that the house struggles with keeping all girls they've extended bids to. So say last year, 160 girls accepted bids from ABC house. Over the course of the year, the amount of girls in that pledge class drops to 130. Doing the math, 30 girls dropped over the course of the year in just that one pledge class. So the higher the amount of drops, the lower the retention rate. This is alarming for sororities because if there are lots of girls dropping then it makes it harder to fund various things since there are less girls to pay dues. However, don't get it mixed up. Some people will look at the total member numbers in the beginning of the year and at the end of the year and assume that ABC house had 30 total "drops" and blame it on sisterhood or drama or whatever. But they fail to realize that: 1. Not everyone is cut out for sorority life. Some girls have set their hearts of going Greek for years and when they finally rush they realize it's not what they expected so instead of wasting 4k a semester they drop. 2. Girls transfer. It's extremely common (especially for OOS girls) to come to Bama and either realize they don't like being so far from home or they fail out and so they transfer. 3. Girls graduate early which is why you can't look at the grade report and say ABC house had 30 girls drop solely because of the a bad sisterhood when in reality, 15 of those girls probably graduated early in December.