real reason sorority girls loooove recruitment

some less-important reasons:
it's a chance to leave your dull suburban existence four days early for something you've convinced yourself is a lot more important than it is
it's a chance to bond through collective suffering
it's a month of guaranteed-to-be-cute instagram pictures
you get to play dress up for days.

But most importantly
it's a game
the stakes are high
everyone is watching
it's "totally, like" power politics
frats get their power from bar pull, money, looks (to some extent)
sororities get power from rush
the number of attractive girls you recruit is directly proportional to how powerful you are in the greek system
more sorority power=more interaction with better houses=better parties and better block partners
rush is basically a systematic way for girls to fight for power, power that is given to them by men
not to be dramatic, but it's basically war
and that's the reason sorority girls loooove recruitment