What is going on zeta

Hi all! Just a mildly alarmed Greek life bystander. Has anyone else been personally victimized by the absolute cinematic event that is their third main grid, ten photo emotional odyssey, novella length caption saga about a Zeta’s dog passing?? Because I swear it has been all over my feed. Every scroll, boom, another angle, another paragraph, another emotional plot twist. At this point I feel like I knew the dog. Just checking… is everything okay over at 1020 or are we collectively spiraling into a full blown digital grief opera?? Please advise.