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Here’s info from my friend actually in Zeta who was on their recruitment committee that year, take it for what you will - KB was 100% their type, the typical cute, blonde girl. But she did have issues with grades AND there were some actives that didn’t particularly like her (based on her YT vids and other hearsay). Going into rush, they knew it was unlikely they would bid her (due to her high school profile and social presence). However, they also knew she was friends with other PNMs they really wanted, most importantly she was roomies with one of their top PMMs (GL). So, yes, she was kept through until pref... why? Because she was roomies/friends with certain girls they really wanted and because certain actives just didn’t like her and wanted to basically get her hopes up (sh-tty but it happens). And I’ll also mention for people saying that there was still a chance she could’ve gotten a bid, actives knew she really wanted Zeta and wasn’t really “feeling” the houses she had left towards the end of rush. They knew she was willing to suicide for them and by putting her at the end of their list they were able to basically ensure she wouldn’t have gotten a bid (considering they’re a reasonably desired house).